Even the best SEO companies can offer great solutions for small businesses, without charging an exorbitant rate, which can cripple first-time business owners. It is vital that you choose a company with good reviews in regards to delivery and techniques, as oftentimes, companies with a lower rating will employ underhanded techniques, known commonly as black hat SEO service, or spamdexing. This means that they employ methods which are not approved by the set guidelines by Goggle for SEO, and the business owner can be penalized by the search engine giant and have their website ranked the lowest on the results page. As a business owner, you should not need to lower your expectations of delivery, even if you opt for affordable SEO packages in India.